Segacs's World I Know

Posts Tagged ‘advertising’

I went to Concordia today . . . and nobody rioted!

It was to see the Cannes Lions Festival 2002 winners for the year’s best advertising. The JMMA screened the winners in a “mad about ads” evening, and people packed the H110 auditorium at $5 a ticket to see the best ads of the year.

Some of the ads were wonderfully creative and side-splittingly funny. The best part about the Lions is that entrants are from around the world. European advertising is so far ahead of ours.

Hmmm . . . a room full of people there specifically to admire advertising. I’m surprised the CSU were able to restrain themselves from showing up to heckle!

Today is, of course, Superbowl Sunday. And as the dish seems to be working (for once), I’ll probably watch just for the commercials.

I must admit I’ve never really understood football. To me it’s a bunch of oversized guys jumping on top of each other, but with a lot more commercialization than, say, Sumo wrestling. Oh, I know there’s more to it than that, and I have no doubt that true sports fans would have a lot to explain to me about the intricacies of the game . . . but for now I’ll stick to watching the commercials cause that’s what interests me.