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New season of American Idol

FOX is starting a new season of American Idol. Could the music industry sink any lower?

What ever happened to the days when fame was based on talent, rather than the other way around? When artists were expected to be able to sing, write music, and play instruments? When image was a consequence, not a cause, of fame? When music had depth?

For those unaware souls, packaged music is a pet peeve of mine. But, combined with another pet peeve (reality television), it’s all that much worse.

I know it sounds strange for me, as a marketing person, to complain about this. But come on, American Idol is nothing but a glorified karaoke contest. We’re already so close to the point where creativity and art stop mattering in music. The “day the music died” doesn’t seem so far off anymore, and it’s a really dismal prospect to think what music will sound like in another ten years.

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