Never satisfied to merely be tasteless and shocking, PETA decided to cross the line to completely appalling a long time ago. Today, the group took its absolutely disgusting Holocaust on your plate campaign to the Montreal streets, where it would be as visible as possible to piss off as many people as possible.
The thing that gets me is not that they use shock to advertise. The marketer in me understands that. But what gets me is that they’re so goddamn self-righteous about it. Instead of admitting to being cynical media hounds, the PETA people want us to believe that they’re actually trying to accomplish some sort of noble cause.
I’ll be very happy to raise my fork to PETA the next time I eat meat.