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One from the vault

Royal Caribbean has been advertising a lot lately, and every time I see one of their cruise ship ads, I remember that the campaign once won an “award” for worst use of music:

The big winner, submitted by dozens and dozens of you, is Royal Caribbean Cruise Lines, which used Iggy Pop’s “Lust for Life” in a series of spots. As my reader Andrei put it, “Nothing says maritime comfort like a song about shooting up junk.”

This poll is a couple of years old, but most of these ad campaigns are still running, leading me to believe that either the ad execs involved didn’t know or didn’t care.

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